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Google Mobile-Friendly Test

Google Mobile-Friendly Test

Overview

What is Google Mobile-Friendly Test?

Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Mobile SEO (5)
    10.0
    100%
  • Site audit / diagnostics (6)
    9.6
    96%
  • Site recommendations (5)
    8.9
    89%
  • Page grader (5)
    8.7
    87%
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Pricing

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N/A
Unavailable

What is Google Mobile-Friendly Test?

Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Features

SEO

Core features related to search engine optimization

8.5
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.5
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

9.2
Avg 8.4
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Product Details

What is Google Mobile-Friendly Test?

Frequently Asked Questions

Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.

Reviewers rate Mobile SEO highest, with a score of 10.

The most common users of Google Mobile-Friendly Test are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(13)

Attribute Ratings

Reviews

(1-5 of 5)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
I was actually introduced to Google Mobile-Friendly Test at a digital marketing convention about two years ago and it's been a little useful helper of indispensable value. It has helped me and my team establish a significant online presence. We use it frequently to test how mobile-friendly our pages are. It only takes a few seconds to run the tests and produces screenshots that give you the perfect picture of how your web pages appear to your audience.
  • The tool runs the tests quickly, in seconds.
  • Coding knowledge isn't required which is quite a relief for me as a publisher.
  • Font sizes don't scale perfectly in the viewport.
  • Too much technicality in feedback for the average user.
As a developer or a publisher working from a desktop, you are bound to miss several errors on your site, viewable only from a mobile device that's why you need Google Mobile-Friendly Test. These are aspects such as very close navigational links and buttons. With the tool, we are able to easily detect such issues and improve our websites for our visitors.
SEO (8)
83.75%
8.4
Keyword analysis
80%
8.0
Backlink management
80%
8.0
SERP ranking tracking
90%
9.0
Page grader
90%
9.0
Competitive analysis
70%
7.0
Site audit / diagnostics
90%
9.0
Site recommendations
80%
8.0
Task management
90%
9.0
SEO Channels (4)
85%
8.5
Local SEO
80%
8.0
Social SEO
90%
9.0
Mobile SEO
100%
10.0
Global SEO
70%
7.0
SEO Platform & Account Management (2)
85%
8.5
Multi-domain support
80%
8.0
Integration with web analytics tools
90%
9.0
  • Our websites pages are a hundred percent mobile friendly.
  • Detects almost all mobile usability issues.
  • Robust test tools extending up to detectors for incompatible plugins.
Raven Wheatley-Hawkins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Google Mobile-Friendly Test to test pages I build or amend on our website to ensure that they are mobile-friendly. I also use this for clients as this can identify any issues with viewing pages on mobile.
  • Really quick
  • Easy
  • Can't see any missing functionality
I used Google Mobile-Friendly Test to test a page that on the surface looked great on the desktop and on mobile in the page builder view that I was using. However, when I used this tool to do a simple quick test it showed many issues with accessing the menu bar on mobile which I wouldn't have noticed within the page building platform.
SEO (8)
35%
3.5
Keyword analysis
N/A
N/A
Backlink management
N/A
N/A
SERP ranking tracking
N/A
N/A
Page grader
80%
8.0
Competitive analysis
N/A
N/A
Site audit / diagnostics
100%
10.0
Site recommendations
100%
10.0
Task management
N/A
N/A
SEO Channels (4)
N/A
N/A
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
  • Ensured pages work for users on mobile
I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is easy to get used to seeing pages in desktop mode since we usually do all our work from the computer and it is easy to forget that the majority of the users use a mobile interface. This tool helps us to monitor and score if there was a problem with our mobile page.
  • easy
  • cheap
  • to the point
  • better sugestions
  • add page insights
  • ranking system
I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
SEO (3)
93.33333333333334%
9.3
Page grader
90%
9.0
Site audit / diagnostics
100%
10.0
Site recommendations
90%
9.0
SEO Channels (1)
100%
10.0
Mobile SEO
100%
10.0
SEO Platform & Account Management
N/A
N/A
  • Check if the page is up to standards
  • Mix it with search console for the whole site
  • Since it is jut a check, more data is needed.
It is the most simple tool to use, paired with Google Rich Test Results it will give you a heads up if you have the basic blocks for indexing in the SERP. It's free, takes a couple of seconds, and helps you to see if the page is ready or not. The other tools in the system are totally different.
3
Only the ecommerce department uses this product in our organization.
1
This tool is basically a test, one person is all you need.
  • Test templates
  • See if changed in code affect live website
  • Basically use it in conjunction with Google Search Console
  • Maybe connect it with an API for periodic testing
It is free, so I woule likely renew it.
No
  • Price
  • Product Usability
  • Product Reputation
You are indexing in google since it has 90%+ of all search traffic, might as well do the mobile test with them.
I would change nothing. This tool does what it is supposed to do.
Lindsay Halsey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use the Google Mobile-Friendly Test to quickly assess in real-time if a webpage meets Google's standard for mobile usability. Our whole organization uses it as a test for our SEO client websites and in our sales process for new client websites.
  • Confirms if a page is mobile-friendly.
  • Provides feedback on what issues Google may be encountering.
  • Assesses any URL you provide.
  • The feedback can be technical for a non-technical user.
It's well suited as a free SEO tool for agencies and web freelancers.
SEO (2)
100%
10.0
Site audit / diagnostics
100%
10.0
Site recommendations
100%
10.0
SEO Channels (1)
100%
10.0
Mobile SEO
100%
10.0
SEO Platform & Account Management
N/A
N/A
  • It's had a positive impact on our business as being one of the tools in our toolkit.
Google Mobile-Friendly Test is one tool that can be used alongside these other tools to help your SEO.
Scott Walker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a marketing agency, we use the Google Mobile-Friendly Test multiple times throughout our process. First, we record the current site's scores before updating or replacing the website. Then, we check-test the mobile-friendliness after launching the new site, giving us a benchmark measurement as well as a "hit list" of things to update. Mobile-friendliness is extremely important to UX and SEO, so we make sure our client's sites are mobile ready.
  • The test gives you an option to test a live website or a chunk of code. This way your test your site code, even if your website is still in development.
  • The instant "green for good" is easy to see and explain.
  • The list of "page loading errors" gives you a nice explanation of loading issues that don't necessarily affect the site visibly, but are still slowing it down. This gives you a "hit list" of things to fix or look into.
  • Google's suggestions are sometimes vague or unhelpful.
  • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
It is a single-use tool: it tests mobile usability of a website or code snippet. This is useful before, during, and after the development process. So, if you are developing a website, then the mobile-friendliness tool is a necessity. Its also useful (in conjunction with Page Speed Insights and Search Console) in developing a full idea of site performance and how it relates to SEO.
SEO (2)
100%
10.0
Page grader
100%
10.0
Site audit / diagnostics
100%
10.0
SEO Channels (1)
100%
10.0
Mobile SEO
100%
10.0
SEO Platform & Account Management (1)
100%
10.0
Multi-domain support
100%
10.0
  • The impact isn't necessarily measurable. I would compare it to asking a carpenter how much ROI a hammer provides when building a house. Google Mobile-Friendly Test is a free tool that is useful for website analysis and testing.
PageSpeed Insights offers similar (though far more technical) insights for developing websites and testing their mobile performance. There's also a Mobile Friendliness measurement in the new Google Search Console. These tools all work together and are all useful when measuring your website or developing a new one. I'm sure there are many other mobile-friendliness testing tools out there, but I've only used these Google products.
Yes
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